Proud to be

a Family-Owned Business

Instilling Family Values

Dave Nichols started out in the beer business as a driver in Denver, Colorado in 1972.  In 1996, Dave left his position as Vice President of Distributor Development for Coors Brewing Company to begin his own venture.  With 24 years of experience in the beer industry, Dave purchased two Northern Colorado beer distributors and merged them into High Country Beverage (HCB)

Over the years, HCB has grown to distribute some of America’s most beloved beers, trending beverages, and heavily sought after craft beers to retailers across the northern Front Range and the Western Slope of Colorado.  Distributing to more than 2,000 accounts, the HCB Team delivers thousands of cases every day.

After over two decades of expansion, HCB continues as an Independent Family Owned and Operated company.  Working in unison with Dave are two of his sons.  Serving as President of HCB, Steve oversees all operating objectives and works to grow volume and market share. Tom is the Vice President for the Western Slope division and oversees operations, administration and human resources.

Under the guidance of the Nichols Family, the dedicated and hard working HCB team maintains the highest product quality standards possible,  gives excellent service to their customers, and provides a safe work environment for all employees.  The HCB Team keeps the environment and their community in mind with everything they do. They find a great deal of satisfaction knowing that they help Coloradans enjoy every day with a beer in hand and a smile on their faces.

What is a

Beverage Distributor?

What is a beverage distributor? The Colorado Beer Distributors Association describes what we do well:

Colorado’s beer distributors are responsible for getting bottles, cans, cases and kegs from a brewer or importer to the shelf of your favorite store, local restaurant or neighborhood bar through a safe, transparent and accountable system.

They also help your favorite new craft beer get to market by helping them build their brand and reach consumers. From truck drivers to forklift operators and from sales representative to graphic artists, Colorado beer distributors work hard every day to provide the greatest choice, best variety, and selection of beer anywhere in the nation.

But they also do more than buy, store, sell and deliver beer. Colorado’s beer distributors are small business owners, civic leaders, parents and philanthropists who are active in their communities. They play a vital role in working to keep the communities where they live and work safe by sponsoring a wide array of programs to promote responsible consumption, combat drunk driving and work to eliminate underage drinking.

Beer distributors also value their role in Colorado’s three-tier regulatory system that works to keep communities and citizens safe while encouraging healthy competition and a robust marketplace.

There’s a lot more to learn about beer in Colorado at

Still wanting to learn more? Check out America’s Beer Distributors video below: