Become a Retailer

At HCB, we have developed successful incentive programs for our sales representatives. We reward aggressive sales efforts that help to drive growth for our retailers, giving them reason to celebrate. We outperform our competitors in display execution and on-premise placement and features.

We help our retail partners increase their overall revenue by assisting them with sales and marketing strategies rather than selling our products through the elimination of competing brands. This approach has led to increased trust from our retailers, improved sales of HCB products, and extra celebration along the way.

Through our commitment to product quality, our retailers can be assured they receive the best product from us that will be enjoyed by their customers.

  • We believe the quality of beverage sold is paramount to our success.
  • Rotation starts in the warehouse and does not stop until the beverages are purchased.


In the liquor store channel, HCB is known for being a leader in category management, and we have employees dedicated specifically for this purpose. We prioritize designing shelf sets that benefit retailers, following price flow by category and package and maximizing impulse sales of high-margin, high-priced items. Our use of technology such as the Tagify app and Blue Yonder software gives us speed and efficiency in category management that helps drive sales and initiate more celebration.

If you are interested in becoming a retail partner of HCB, please complete the form below.

Become a Retailer