The message of the TAKE CARE® Responsibility Program from High Country Beverage is simple: drink responsibly, be safe, call for help, and don’t drink and drive. When alcohol is abused, it can affect others, sometimes in a tragic way. That’s why it’s important to know your limits and encourage others to do the same. And since parents have the most influence on a teen’s decision to drink, we encourage you to talk to your children about underage drinking. HCB cares about Colorado and aims to ensure that the products we distribute are consumed responsibly.
Learn the facts about alcohol consumption:
Blood Alcohol Concentration (BAC)
BAC Effects on Motor Skills
- At .02 light to moderate drinkers begin to feel some effect.
- At .04 most people begin to feel relaxed.
- At .06 judgment is somewhat impaired. People are less able to make rational decisions about their capabilities.
- At .08 there is a definite impairment of muscle coordination and driving skills. This is an illegal level for intoxication in CO.
- At .12 vomiting usually occurs, unless this level is reached slowly or a person has developed tolerance to alcohol.
- At .15 balance and movement are impaired. This blood-alcohol level means the equivalent of 1/2 pint (8 ounces) of 80 proof spirits is circulating in the blood.
An Example of BAC Levels
The liver eliminates less than one ounce of pure alcohol per hour. If a 150-pound male drank for one hour on an empty stomach, his judgment and ability would be impaired, and he would likely have the following BAC levels:
- 24 oz. beer or 2 oz. of 100 proof spirits = .05 BAC = DWAI
- 48 oz. beer or 4 oz. of 100 proof spirits = .10 BAC = Above DUI (.08 is a DUI)
- 96 oz. beer or 8 oz. of 100 proof spirits = .20 BAC
Example only: BAC levels may vary by individual based on certain circumstances (e.g., size, gender, rate of consumption, strength of drink, drug use, food consumption, etc.) Source: TIPS Training Guide
Symptoms of Alcohol Poisoning
- Person is unconscious or semi-conscious and cannot be awakened.
- Person has cold, clammy, pale, or bluish skin.
- Check to see if breathing is slow, less than eight breaths per minute, or irregular, with 10 seconds or more between breaths.
- Person may be vomiting while “sleeping” or passed out and not waking up after vomiting. Be sure his/her airway is open.
If a person has any of these symptoms, he or she is suffering from acute alcohol intoxication.
- Get help. Call 9-1-1 immediately.
- Do not leave the person alone. Turn the victim on his/her side to prevent choking in case of vomiting.
- Never assume that someone will be okay. It is always better to be safe than sorry.