Passionate & Committed

High Country Beverage is more than a beer distributor. We are an engaged community member, providing sponsorships, contributions, and event donations to many of our region’s non-profit organizations.

High Country Beverage Employee Directed Donation Program, as members of the community, High Country Beverage believes we should continuously contribute to organizations that help make our community a great place to live and work. Employees that have been with High Country Beverage for three or more years will be given the opportunity to select a nonprofit organization for HCB to donate $500 to every year on their behalf. 

One of our longest-standing community involvement projects and the one for which we are the proudest is supporting St. Jude Children’s Research Hospital. For the past 21 years, High Country Beverage and Coors have supported St. Jude Children’s Research Hospital, a one-of-a-kind pediatric treatment and research facility. Each year, High Country hosts a series of events and auctions to raise money for the hospital. We also work with retailers to offer point-of-sale giving opportunities. To date, HCB has helped to raise more than $600,000. 

Other community organizations we are proud to support include:

  • 173rd Airborne Brigade Association
  • Alzheimer’s Association
  • American Red Cross
  • Boys and Girls Club of Larimer County
  • Berthoud Chamber of Commerce 
  • Catholic Charities
  • ChildSafe
  • Colorado State University
  • Community Hospital Foundation
  • Colorado Mesa University Foundation
  • Crossroads Safehouse
  • Fort Collins Downtown Business Association
  • Downtown Development Authority
  • Ducks Unlimited Weld County Chapter
  • Elks Foundation
  • Envision Fort Collins
  • Erie Chamber of Commerce
  • Foothills Gateway
  • Fort Collins Chamber of Commerce
  • Greeley Chamber of Commerce
  • Johnstown/Milliken Chamber of Commerce 
  • Kristi Visocky Memorial
  • Larimer County Food Bank
  • Loveland Chamber of Commerce
  • Lubick Foundation
  • Matthews House
  • Meals on Wheels
  • Mesa County Partners
  • MS Society
  • Namaqua Center
  • No Barriers
  • NoCo United for Youth
  • Pathways
  • Regis University
  • Respite Care
  • Riverside Educational Center
  • St. Jude Children’s Research Hospital
  • St. Vrain Valley Educational Fund
  • Terry Farrell Firefighters Fund
  • The V Foundation
  • Town of Timnath
  • United Way of Weld, Larimer and Mesa Counties
  • University of Northern Colorado
  • Weld Food Bank